Naming and nomenclature for Optimizely products follows a few basic guidelines to achieve simplicity and clarity.

Product Naming

The four Optimizely products are named for their primary function:

• Full Stack
• Web
• Personalization
• Program Management

These products are referenced in customer contract terms and must be used when referencing the products.

Feature Nomenclature

Feature names should be used consistently throughout the user interface and documentation.

Don’t capitalize product feature names, unless they’re the title of the interface. For example, it’s an “Audiences” dashboard, but you add “audiences.”