Axiom is a modular design system to more efficiently build better products.

By definition, an axiom or postulate is a statement that is taken to be true, to serve as a premise or starting point for further reasoning and arguments. The word comes from the Greek axíōma (ἀξίωμα) “that which is thought worthy or fit” or “that which commends itself as evident.” As used in modern logic, an axiom is simply a premise or starting point for reasoning.

Axiom serves as the beginning of design thinking at Optimizely, not the end. It is the source of truth and a common language by which all parts of the organization can use to effectively communicate to build better products. The Axiom design system consists of practices, components, and styles.